Is Candy The Loneliest Character Analysis - 703 Words

John Steinbeck was a novelist who created the novella, â€Å"Of Mice and Men.† The novella is set on the ranch during the Great Depression time period. One of the biggest themes in â€Å"Of Mice and Men,† is loneliness. He wrote the book to display the many lonely feelings that multiple people felt during the Great Depression aeon. Although most of the characters in the book are lonely to some degree, it is debated which character is the loneliest. However, I believe that Candy is the loneliest character in the novel. The first reason I consider Candy to be the loneliest character due to the fact he lost his dog. Another reason I reckon that Candy is the loneliest character of the novel by reason of him being disabled. Candy also doesn’t have any†¦show more content†¦The author also implies, â€Å"I ain’t good with on’y one hand. I lost my hand right here on this ranch. That’s why they gave me a job swampin,† (Steinbeck, 59). When Candy broke his hand at the ranch, they gave him the worst job, but they gave him a nice amount of money so he wouldn’t sue. Once they recognize Candy doesn’t have any worth, then they are going to fire him. However, he has anywhere to go. Convincingly, the final reason why I presume Candy to be the most lonesome character because he doesn’t have any family. George and Lennie were planning on moving out the ranch once they built up enough money to pay for it. As they were talking Candy jumped in the conversation and said he has four-hundred dollars to give them for the house. Candy also says, â€Å"I’d make a will an’ leave my share to you guys in case I kick off, cause I ain’t got no relatives nor nothing,† (Steinbeck,59). Candy was willing to give up all the money he had because he did not have a family and wanted to build something with George and Lennie. Inexorably, since Candy doesn’t have any family, then you can say that he is presumably the most abandoned character. Subsequently, having nothing at all including no family and losing the only thing you can look back on as loving(Candy dog) can really make you feel isolated inside. Candy is very unsocial because he doesn’t have anybody there to give him the excitement and joy inside to be happy. He is also an introvert because heShow MoreRelatedDreams in Of Mice and Men1258 Words   |  6 Pageshaving a dream. Lennie and George have a fairly simple dream: to own a small farm, and be their own bosses, which contrasts with the large factory type farm they are on, where men are treated like machines, which are frequently broken (Crooks and Candy), and isolated from each other. George repeats his and Lennie’s dream like a mantra: ‘we got a future’, suggesting that they are different to the others. ‘Future’ here is a metaphor for something bright, and greater than what they have now – like theRead MoreOf Mice and Men Literary Analysis1242 Words   |  5 Pagesï » ¿Of Mice and Men Literary Analysis Of Mice and Men is a novel about two men and their struggle to reach their dreams of owning their own ranch. George Milton and Lennie Small are best friends, who despite of all their extremely difference personalities, but still manage to work together, travel together and get rid of anything that gets in their way. The friendship between George and Lennie is prevalent throughout the book, but it is shown most explicitly in their plan to live on a farm togetherRead MoreOf Mice And Men Rhetorical Analysis1458 Words   |  6 Pages Of Mice and Men Rhetorical Analysis Adrian Blackstone Mrs. Adkins AP Lang Comp 3/5/15 In 1929 the effect of The Great Depression echoed throughout The United States. Forcing many farmers to sell their farms and give up on their pursuit of the widely sought after American Dream. Although in third person Steinbeck centers the novella around the two main characters George, and Lennie. Using strong rhetorical strategies such as diction, imagery, novel structure, and literary devices. SteinbeckRead MoreSummary Of Of Mice And Men 3409 Words   |  14 PagesDepression). 4. Major Characters A. George: George is a small, smart man who dreams of owning his own farm. He cares and protects Lennie in all situations and ends up responsible for both Lennie’s life and death. Although, George can be a bit impatient, he is quick to protect the things he loves and believes in. He is the protagonist in this novel and a dynamic character. Acting as one of the main characters of the story, theRead MoreSummary Of Of Mice And Men Essay2240 Words   |  9 PagesLennie and George, worked at ranches during the summer. Steinbeck saw that the men’s life were difficult, that the owners were cruel, so the book was majorly influenced by the Great Depression. 3. Country of Author: Salinas, California, USA 4. Characters: George is intelligent and loyal small man who travels with, and takes care of, Lennie. George frequently talks about how much better his life would be without having Lennie to take care of, especially during the Great Depression where the two areRead MoreAnalysis Of John Steinbeck s Of Mice And Men 2778 Words   |  12 Pagesglimpses of humanity, especially in the most twisted characters. These acts often come when a character breaks the rules of an oppressive system, which further reinforces Steinbeck’s point that institutions tend to be dehumanizing and morally toxic. After she is extorted at a farm company store, Ma Joad observes that If you re in trouble or hurt or need-go to poor people. They re the only ones that ll help-the only ones. (376) The poorest characters are often the most generous, and the richest theRead MoreBrand Building Blocks96400 Words   |  386 Pagesor Tide or Heinz. However, it will always be an important, measurable brand character istic. Perceived quality will directly influence purchase decisions and brand loyalty, especially when a buyer is not motivated or able to conduct a detailed analysis. It can also support a premium price, which, in turn can create gross margin that can be reinvested in brand equity. Further, perceived quality can be the basis for a brand extension. If a brand is well-regarded in one context, the assumption will

Slaughterhouse Five by Kurt Vonnegut Jr - 898 Words

In the book Slaughterhouse Five by Kurt Vonnegut Jr, Billy Pilgrim is the main character, the protagonist of the novel. The novel is focused on the four sides of Billy. The first being his life as a WWII soldier. The second, his present, which is a very boring life as a husband, father, and optometrist in Ilium, New York. The third is his time travels from past to future, and the fourth is his life as a prisoner on the planet Trafalmadore. In the beginning of the book Billy is an optometry student when he gets drafted to the war. He is sent to fight in Luxembourg against the Germans in the Battle of the Bulge and is quickly captured by a small group of German scouts. Billy is a very weak and pathetic character who manages to get on nearly everybodys bad side. He suffers from constant nightmares, but manages to survive in places where others dont. Billy even manages to make it through one of the worst fire bombings of WWII, the Dresden firebombing. During the year of 1944 is when Bill y believes he became unstuck in time. Being so, this gives an explanation to why Billy is always so nervous and awkward because never knows what point in his life he will travel too. It seems that very unpleasant experiences trigger the time travel. After the war, Billy returns to Ilium, New York, and tries to live a normal life after his experiences in the war. As he studies to become an optometrist he gets engaged to a rather unattractive, fat, and wealthy women, Valencia. Once backShow MoreRelatedSlaughterhouse-Five by Kurt Vonnegut Jr Essay1391 Words   |  6 PagesSlaughterhouse-Five: Why War Should Never Happen Kurt Vonnegut Jr., a World War II veteran and author of the literary masterpiece Slaughterhouse-Five, was one of the many there to witness the destruction of the city of Dresden located in Germany, and one of the few to survive to tell the gruesome details. Most of his writing was used to encourage those with anti-war mindsets to take a stand, and to inform everyone else of the damage that is done when a nation goes to war. He uses his books to remindRead More Billy Pilgrim as a Christ Figure in Kurt Vonnegut Jr.s Slaughterhouse Five3076 Words   |  13 PagesBilly Pilgrim as a Christ Figure in Kurt Vonnegut Jr.s Slaughterhouse Five After reading the novel, Slaughterhouse Five, written by Kurt Vonnegut Jr., I found my self in a sense of blankness. The question I had to ask myself was, Poo-tee-weet?(Vonnegut p. 215). Yet, the answer to my question, according to Vonnegut was, So it goes(Vonnegut p.214). This in fact would be the root of my problems in trying to grasp the character of Billy Pilgrim and the life, in which he leads throughout theRead MoreSlaughterhouse Five by Kurt Vonnegut Essay821 Words   |  4 PagesIn an interview on Slaughterhouse Five, Kurt Vonnegut states, â€Å"I worked as a miner of corpses, breaking into cellars where over a hundred thousand Hansel and Gretels were baked like gingerbread men† (â€Å"Vonnegut†). Vonnegut Jr. (1922-2007), born during the Modern Age, wrote his first story in 1947, known as the Contemporary Period. The Modern Age was different from the Contemporary Period because of its focus on art while trying to connect with traditions in the world due to the ir desire to have aRead MoreKurt Vonnegut : A Hybrid Of Science Fiction And Satire1716 Words   |  7 PagesLeanne Arata English 11 Mrs. Wheeler 5/8/2016 Kurt Vonnegut The idea of making a work that does not fit into a single category of work is how Kurt Vonnegut has become such a phenomenon. Kurt Vonnegut has a hybrid writing style which allows him to critique human nature and this is evident in his work. A hybrid writer is someone who makes something by combining two different genres to create something new. Vonnegut’s work is a hybrid of science fiction and satire. Satire is an author’s way of sayingRead MoreGreat American Authors: Kurt Vonnegut890 Words   |  4 Pages Kurt Vonnegut When people are asked to name great American authors names come up like Mark Twain, Harriet Beecher Stowe, Louisa Alcott, but Kurt Vonnegut would not make their lists. This is because no one really knows who he is because he is taught in school. His book Slaughterhouse five show the destructiveness of war and cannot really be taught like Uncle toms Cabin where that book showed the real side of slavery. There are many well-known American authors but very few that defined American LiteratureRead MoreAnalysis Of Kurt Vonnegut s Slaughterhouse Five 1634 Words   |  7 PagesKurt Vonnegut once said, â€Å"So it goes† to describe the unavoidableness of fate. This aspect of seeing terrible things and being able to continue on would become a main theme in his novels. Vonnegut, as an author, received his essential voice by writing about his own experiences, using what would become his signature pessimistic yet humanist view. Vonnegut is described by Lindsay Clark as, â€Å"Worse tha n a pessimist†¦ he is an eternal optimist doomed to disappointment† (Clark, â€Å"Viewing Four Vonnegut NovelsRead MoreKurt Vonneguts Opinions Expressed in Player Piano, Cats Cradle, and Slaughterhouse-Five2290 Words   |  10 PagesKurt Vonnegut’s Opinions Expressed in Player Piano, Cat’s Cradle, and Slaughterhouse-Five Every so often, a person comes along and encompasses the meaning of a generation. This person will capture everything people want to say, and then word it so well that his or her name becomes legendary. The sixties was an era with many of these people, each with his or her own means of reaching the people. Kurt Vonnegut, Jr., armed with a typewriter and a motive, was amongst those that defined theRead MoreKurt Vonneguts Slaughterhouse-Five Essay1311 Words   |  6 PagesI. Author- Kurt Vonnegut’s background had an endless influence upon his writing. In his early years, Vonnegut was a private in the 106th infantry division in World War II. He and five scouts were caught behind enemy lines, and then captured. They were held POWs and were beaten on various occasions. In 1945, they witnessed the fire-bombing of Dresden, Germany. Kept during this time in a slaughterhouse, this is part of the inspiration for Slaughterhouse-five. After being released from the SlaughterhouseRead MoreStyle Analysis of Kurt Vonnegut on Slaughterhouse Five1623 Words   |  7 Pagesbrilliant piece of literature. One example, for instance, is Kurt Vonnegut who may have been stimulated by the war, thus writing Slaughterhouse Ââ€" Five. Though one may categorize this piece as science fiction or even auto - biographical, it can also be interpreted as an anti Ââ€" war piece. Because Vonnegut is classified as a post modernist, one can take into account all the details, such as the similarities between the main character and Vonnegut, the Tralfamadorians, and the style and themes of the novelRead MoreWar is Inevitable and Death is Too1111 Words   |  5 PagesKurt Vonnegut’s Slaughterhouse-Five is a satire on the behaviors of man. Often characterized as an anti-war novel, Slaughterhouse-Five tries to show that war and destruction are a part of the human life cycle. Humanity is highly conflict prone; conflict resolution often manifests itself in the terms of war. Vonnegut attempts to show that war results in widespread death and destruction; therefore, war and death are inevitable. In Slaughterhouse-Five, Kurt Vonnegut explores the inevitability of

Putting the Service †Profit Chain to Work Free Essays

PUTTING THE SERVICE – PROFIT CHAIN TO WORK Group – 5 Introduction: Factors that drives profitability Investment in people Leadership Vision – Patina of spirituality, importance of mundane Profitability Technology supporting frontline workers Successful service companies: Banc One, Intuit, Southwest Airlines, Service Master, USAA, Taco Bell, and MCI Compensation linked to performance Recruiting and training practices The Service – Profit Chain †¢ Establishes relationships between profitability, customer loyalty, and employee satisfaction, loyalty and productivity †¢ Measure and management techniques Support services and policies Employee loyalty, satisfaction, productivity Value and service Customer satisfaction Customer loyalty Profit and growth The Links in the Service-Profit Chain †¢The service profit chain is also defined by a special leadership †¢Examples: Herbert Kelleher – Southwest (Patina of spirituality), William Pollard – ServiceMaster (Teacher-learner managers, servant’s heart), John McCoy- Banc One (Uncommon Partnership, system of support) Customer Loyalty that drives Profitability and Growth 5% increase in customer loyalty can produce profit increases from 25% to 85% †¢ Quality of market share in terms of customer loyalty as important as quantity of share in the market †¢ Example: Banc One †¢ Measures of Customer retention †¢ No. of services used by each customer – depth of relationship †¢ Level of customer satisfaction †¢ XEROX Customer satisfaction Drives Customer Loyalty †¢ Polled 480,000 c ustomers per year †¢ Five point scale – satisfaction(product and service) †¢ Relationships between the scores – actual loyalty differed greatly between 5s and 4s apostles †¢ Terrorists – unhappy customers Value drives Customer Satisfaction †¢ Value – related to the total costs (price and other costs incurred) †¢ Example: †¢ Progressive – insurance company – Quick processing and payment to claims – Little policy holder effort – CAT (catastrophe) team Employee Productivity Drives Value †¢ Southwest Airlines †¢ †¢ †¢ †¢ †¢ †¢ †¢ †¢ 7th largest US domestic carrier 86% of employees unionized (total 14,000) Employees can perform several jobs Schedules, routes and company practices to enable speedy boarding and deplaning (15 min. 40% more pilot (70hr/month) and aircraft utilization Fare charges 60-70% lower Customer perceptions of value are very high without additional facilities 14,000 employees – marketing research unit Employee loyalty drives productivity †¢ Study of automobile dealer’s sales personnel †¢ More employee turn over more loss Employee Satisfaction drives Loya lty †¢ Propriety study of a property and casualty insurance company †¢ Southwest – highest retention (95%) †¢ USAA – Insurance and financial services provider Internal Quality drives Employee Satisfaction †¢ Working environment †¢ USAA – telephone sales and service representatives †¢ Information system †¢ Training †¢ ServiceMaster †¢ Attitudes of people toward one another †¢ Cleaning and maintenance †¢ Importance to mundane Leadership Underlies the Chain’s Success †¢ Corporate culture centered on service †¢ Willingness and ability to listen †¢ Examples Relating Links in the chain for management Action †¢ Few have links in meaningful way †¢ Examples Property and casualty insurance company †¢ MCI †¢ Taco Bell  » Employee participation  » Periodic round table meetings, interviews Service – Profit Chain Audit †¢ PROFIT AND GROWTH †¢ How do we define loyal customers? †¢ Do measurements of customer profitability include profits from referrals? †¢ What proportion of business development expenditures and incentives directed to th e retention of existing customers? †¢ Why do customers defect? Service – Profit Chain Audit †¢ CUSTOMER SATISFACTION †¢ Are customer satisfaction data gathered in an objective, consistent, and periodic fashion? Where are the listening posts for obtaining customer feedback in your organization? †¢ How is information concerning customer satisfaction used to solve customer problems? Service – Profit Chain Audit †¢ EXTERNAL SERVICE VALUE †¢ how do you measure service value? †¢ How is information concerning customers’ perceptions of value shared with those responsible for designing a product or service? †¢ To what extent are measures taken of differences between customers’ perceptions of quality delivered and their expectations before delivery? Do our organization’s efforts to improve external service quality emphasize effective recovery from service errors in addition to providing a service right the first time? Service – Profit Chain Audit †¢ Employee productivity †¢ How do you measure employee productivity? to what extent do measures of productivity identify changes in the quality as well as the quantity of service produced per unit of input? †¢ Employee loyalty †¢ How do you create employee loyalty? †¢ Employee Satisfaction Is employee satisfaction measured in ways that can be linked to similar measures of customer satisfaction with sufficient frequency and consistency to establish trends for management use? †¢ Are employee selection criteria and methods geared to what customers as well as managers believe are important? †¢ To what extent measures of customer satisfaction, loyalty or the quality and quantity of service output used in recognizing and rewarding? Service – Profit Chain Audit †¢ INTERNAL SERVICE QUALITY Do employees know who their customers are? †¢ Employee satisfaction with technological and personal support? †¢ LEADERSHIP – To what extent – – – – – Energetic, creative vs stately, conservative? Participatory, caring vs removed, elistist? Listening, coaching and teaching? Motivating by mission vs motivating by fear? Leading by means personal values vs institutionalized policies? Time spent developing and maintaining culture? †¢ RELATING MEASURES †¢ what are the most important relationships in company’s service profit chain? . We will write a custom essay sample on Putting the Service – Profit Chain to Work or any similar topic only for you Order Now How to cite Putting the Service – Profit Chain to Work, Papers

Ergonomics Design of Hand-Held Power Tools free essay sample

This paper discusses the role ergonomics play in the design of hand-held power tools. This paper looks at the different factors that need to be addressed when designing hand-held power tools. The author argues that when ergonomic factors are Incorporated into their design, there are less instances of injury, less sick days, and production is increased as a result. From the paper: A well-designed tool can provide a number of important advantages that can be immediately noticeable. Ergonomically designed hand-tools contribute to the prevention of injuries which will then increase productivity on a continuous basis, improve the quality of the products produced, and reduce the absenteeism in a company for health related causes. Properly controlling the ergonomic factors such as the physical loads a person exerts (through the design of the handle and trigger), vibrations, and noise of the hand tool will decrease the chances of an injury occurring on the job. We will write a custom essay sample on Ergonomics: Design of Hand-Held Power Tools or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page

CIRCULATORY SYSTEM Essays - Angiology, Capillary, Interstitial Fluid

CIRCULATORY SYSTEM (A)FORMATION OF TISSUE FLUID AND EXCHANGE OF MATERIALS IN THE CAPILLARY NETWORK In a capillary network, two opposing forces mainly determine the movement of fluid between the blood and tissue fluid: (1) the hydrostatic pressure difference and (2) the osmotic potential difference between the blood and the tissue fluid. In the part of the capillary network near the arterial end, blood pressure is much higher than that of the tissue fluid so that the difference in hydrostatic pressure exceeds the osmotic difference between the two fluids. As a result, some plasma is filtered out of the capillaries under pressure into the tissue space to form tissue fluid. As blood moves along the narrow capillaries, the blood pressure drops continuously so that the difference in hydrostatic pressure between the blood and tissue fluid decreases steadily or may even be reversed. At the venous end of the capillary network, most the tissue fluid formed at the arterial end is reabsorbed back into the capillaries by osmosis This mechanism results in a continuous formation of tissue fluid from the plasma by filtration and the return of tissue fluid back to the blood by osmosis. This circulation of tissue fluid is essential for the regulation of blood pressure and blood volume. For instance, when there is a drop in blood pressure such as due to hemorrhage, less tissue fluid would be formed at the arterial end and more tissue fluid will be absorbed back into the blood at the venous end of the capillary network. The net flow of tissue fluid into the capillary network results in a rise in blood volume and blood pressure to normal .The opposite occurs when the blood pressure or blood volume increases. When the osmotic potential of the blood is raised, e.g. due to a low plasma protein level, the osmotic difference between the blood and tissue fluid decreases. This results in a net formation of tissue fluid from the plasma as the volume of tissue fluid formed exceeds that returned to the plasma As the tissue fluid volume (about 10 litters) is three to four times larger than the volume of plasma (About 3 liters), the tissue fluid serves as a reservoir which can supply additional fluid to the Circulatory system or draw off excess. This mechanism of tissue fluid formation and withdrawal is Important in maintaining a constant plasma volume. This process, however, plays a relatively minor role in the exchange of nutrients and metabolic Wastes between the blood and the tissue. Although some nutrients and wastes are carried by mass Flow during this fluid movement, most nutrients and metabolic wastes are transported between blood and tissue cells by diffusion according to the concentration gradient of these substances. Thus Glucose diffuses from the blood to the tissue cells across the capillary wall along the whole length of the capillary network not just restricted to the arterial end. Similarly, waste substances produced by The body cells diffuse into the blood along the capillaries in the opposite direction this Process of diffusion is facilitated by the very thin capillary wall and the numerous branches of the Capillary network which present a very large surface area for diffusion to occur. The low rate of Blood flow along the capillaries also allows enough time for diffusion to take place. Many local textbooks elabora te on the formation of tissue fluid but give little description on the Diffusion of substances between the blood and the tissue. Thus many students develop the mistaken Belief that the formation and absorption of tissue fluid in the capillary network is essential for the Transport of materials between blood and body cells, and fail to appreciate the importance of diffusion in the exchange of materials in the capillary network. (B)ADAPTIVE FEATURES OF THE CAPILLARY NETWORK It is a well known fact that blood flows very slowly along the capillaries and this low flow rate Facilitates the exchange of materials by diffusion between the blood and tissue fluid. In accounting for The low blood flow rate in the capillaries, many students wrongly think that it is due to the narrow Diameter of the capillaries, which presents a high resistance to blood, flow. In a closed circulation, it must be realized

How to Use the Conditional Tense in German

How to Use the Conditional Tense in German The conditional tense in German is established through the subjunctive II  (past). But that is not the only way. As important as it is to learn the subjunctive II for such purposes, there are sometimes other ways to form a conditional statement, depending on your intent. The following is a listing of a few examples. Introducing a Condition With the Preposition Bei Bei schà ¶nem Wetter, gehen wir schwimmen.(When the weather is nice, we’ll go swimming.)Remember that the preposition bei is always followed by the dative. If you would use the subjunctive, the sentence would read as follows: Wenn es schà ¶nes Wetter sein sollte, dann gehen wir schwimmen. Using Wenn Use wenn plus the present tense if the condition is possible. Wenn du mà ¼de bist, leg dich hin.(If you are tired, lie down.) Wenn du Hunger hast, nimm dir ein Stà ¼ck Kuchen.(If you are hungry, you can have a piece of cake.) Use wenn plus the subjunctive II if the sentence indicates a hypothesis not realized. Wenn ich jung wre, wà ¼rde ich mir diese Schuhe kaufen.If I were young, then I would buy these shoes. Wenn wir reich wren, wà ¼rden wir auf eine Weltreise gehen.(If we were rich, we would go on a world trip.) Use wenn plus the subjunctive II if the sentence indicates a hypothesis that was not realized in the past. Wenn er studiert htte, wà ¼rde er gute Noten bekommen haben.(If he had studied, he would have gotten good marks.) Wenn er seine Medizin genommen htte, wà ¼rde er jetzt gesund sein.(If he had taken his medicine, he would be healthy now.) Using Falls/im Falle When something is possible. Falls du zum Museum hingehst, vergiss nicht dein Mitgliedsausweis.(In case you go to the museum, don’t forget your membership card.) Im Falle, dass wir spt sind, will ich mir eine Ausrede denken.(In case that we are late, I want to think of an excuse.) Using Es Sei Denn, Dass (Unless)/Vorausgesetzt, Dass Geh nicht im Keller, es sei denn, dass du vorher gefragst hast.(Don’t go in the basement, unless you’ve asked beforehand.) Guck nicht im Schrank, es sei denn du willst wissen was du fà ¼r deinen Geburtstag bekommen wirst.(Don’t look in the closet, unless you want to find out what you will be getting for your birthday.) Ich komme mit, vorausgesetzt, dass deine Eltern einverstanden sind.(Im coming, only unless your parents agree.) Adverbs Sonst (Else) or Andernfalls (Otherwise) These adverbs make reference to the past that would have influenced the past, that the situation occurred. Ich bin froh, dass du mitgekommen bist, sonst htte ich mich sehr gelangweilt haben.(I am happy that you came along, or else I would have been so bored.) Gute Sache, dass er die Suppe nicht gegessen hat, andernfalls wà ¼rde er auch krank gewesen sein.(Good thing, he didn’t eat the soup, otherwise he’d be sick too.)

Think of your own Essay Example | Topics and Well Written Essays - 1250 words

Think of your own - Essay Example After World War II, a completely new development phase emerged. Therefore, the term development is in a great way based upon how the western world conceptualized it, regardless of the thoughts of the other world regions Development as a concept has various definitions. These definitions mostly rely on the context under which the term is used. For instance, whereas the 1987petit Robert dictionary defines development as a form of progress, growth, blossoming, expansion and extension, president Julius Nyerere of Tanzania implied that the term refers to a process that enables persons to live fulfilling and dignified lives in addition to building self-confidence. He went further to argue that the term refers to a process that tends to free people from exploitation and unfulfilled potential. On the other hand, human development report (1991) implied that the primary goal of development is to increase the number of available choices while increasing participation and democracy. Between 1870 and 1940, the great nations of the world commenced what they termed as ‘development’. From the onset, they considered their ideas, opinions and actions as acts that represented development. These ideas also represented an affluent society. Other non-European countries were therefore backward, and under developed. European colonization was the first step to the application of western development concepts. This venture was carried out without the United States. The Europeans in some instances took the conquered regions as extensions of the respective European countries. The Europeans visited most of the previously unvisited areas. The League of Nations developed an internationalism approach. It implied that the world had to look united. The internationalism of the League of Nations enabled the colonizers to profit greatly from their conquests by basically recognizing each other’s rights. These devious plans enabled the nations to sway the

E-marketing strategy Assignment Example | Topics and Well Written Essays - 4000 words

E-marketing strategy - Assignment Example The e marketing differs from traditional marketing in that it involves the use of channels and methods that enable an organization to analyze marketing campaigns and understand what is working and what is not typically in real time. Digital marketers check things like what is being viewed, how often and for how long, sales conversions, what content works and does not work.Normaly, the internet is the channel that is mostly associated with digital marketing.(Csheing, 2010) Ordinarily, digital marketing and its associated channels are important to the existence and the profitability of the company. It is important to know your customers better than anybody else so that you can communicate with them where, when and how they are most receptive to your message. This is done by consolidating views of customer preferences and expectations across all channels – Web, social media, mobile, direct mail and point of sale. Marketers can use this information to create and anticipate consistent, coordinated customer experiences that will move customers along in the buying cycle. The deeper your insight into customer behavior and preferences, the more likely you are to engage them in lucrative interactions thus much sales.(Csheing, 2010) Ordinarily E-marketing involves the use of the Internet and digital media capabilities to assist in increasing the sale of the products or services. The digital technologies use by the hotels contributes to the value addition compared to the traditional marketing approach. This is regardless of the size and type of the hotel or restaurant. Standard hotels have fully applied the e-marketing with the aim of increasing the profitability of the Hotel. (Porta, 2012) Standard hotels have e marketing objectives that are geared towards achieving its mission. Firstly; the Hotel has an objective of achieving about 30% of online sales within the half a year of starting online

Under Age Drinking Grant for the Air Force Essay

Under Age Drinking Grant for the Air Force - Essay Example Underage drinking is considered to be illegal if the consumer is below the age of majority, 21 Years of age. Most of the youngsters are drug addicts either directly or indirectly. There are cases where underage drunkards went out of control and making other crimes in alcoholism. Reports of death as a result of over consumption of alcohol can also be found. They also cause innocent victims in car accidents, sexual assaults, etc. There were even discussions made in order to reduce the age limit of 21years to be brought down to 18 years. But the existence of various public interest organizations and juvenile justice forums helped the lawmakers to keep the age limit in 21 Years itself. Under the Air force strict laws were made in order to maintain underage drinking catastrophe. The Office of Juvenile Justice and Delinquency Prevention, enforced the Underage drinking Laws discretionary program. The main objective of the program was to decrease the number of first time alcohol consumption and related crimes, in Air Force bases like Colorado Springs. The program was to resuce underage drinking in selected areas by enhancing research based prevention planning and program focused on underage drinking among underage U.S. Air Force personnel. ... The program found that the underage drinking could be eliminated only by proper guidance to the public and by reducing the local availability of alcohol to underage persons. The Air Force Personnel takes the underage Drinking as a major threat. They says that the core value and quality of the Air Force is ruined by underage drinking. It reflects a clear danger to mission and discipline of the Air Force. Reports and researches in Colorado Spring says that an about 10%of Air Force accidents occur to under 21years personals, out of which about 40% are of alcohol related incidents, this report shows the intensity of underage drinking within the Air Force. The Air Force found that the underage drinking manner destroys the base of the U.S. Air Force as it can result in destruction of morale of the Air Force. So the Air force introduced three-layered measure to bring down underage drinking. Awareness given by the top leaders or ranked officers on underage drinking that it ruins the qualities of leadership. Individual level awareness includes educating personals to be responsible to themselves and to their job by promoting a zero tolerance towards underage dri nking. Air Force also made awareness on underage drinking consequences in Legal and Health issues. Police Officials reports that five out of fifteen will be underage Air Force Officials while raiding parties for underage drunkards in Colorado Spring. Public Interested Programs like Mother Against Drunk Driving [MADD] and Dad Against Drunk Driving [DADD]are two programs working efficiently among the underage drunkard in Colorado Spring. They mostly points on the Underage Air Force Officials. These programs have successfully advocated, and are advocating for the enactment of laws for strict and

Massimo Dutti Marketing Analysis

Massimo Dutti Marketing Analysis Massimo Dutti was founded in 1985 as a company whose main activity was the sale of fashionable mens clothing. Ten years later, the commercial format was bought by the Inditex Group (Industria de Diseà ±o Textil S.A.), one of the worlds largest fashion distributors, who owns brands like Bershka, Pull and Bear and Zara. The Inditex Group as a whole has more than 4,530 stores in 74 countries in Europe, the Americas, Asia and Africa. The group also partially and wholly owns more than a hundred companies related with the different activities in the business of textile and fashion design, manufacture and distribution. Its unique management model, based on innovation and flexibility, and its vision of fashion has resulted in fast international expansion and an excellent performance of all its commercial formats. Today, Massimo Dutti has more than 490 stores in 41 countries. The company entered UK in 2003 with its first store in London. The new megastore occupied three floors of a building placed in downtown Regent Street, which had more than 2,000 square meters of business area. Massimo Dutti offers quality international fashion design for men, women and children, with a variety of collections that range from sophisticated urban fashions to casual wear. Its universal design connects with independent urban men and women whose lifestyle portrays an impeccable image. During 2008 Massimo Dutti extended its assortment of complements and accessories to help customers find the small details that mark the difference in style and add the finishing touch to the desired look. Highlights in this product extension are the new line of eye and sunglasses, The Eyewear Collection, with more models for men and women, and the launch of a new womens perfume, En Esencia. The company also added the childrens line in 2008 which includes collections for boys and girls and was launched in Paris. During the same year, the chain entered six new countries: Poland, Romania, Czech Republic, Slovenia, Guatemala and Israel. It also continued its expansion in the Asian Pacific region, opening its second store in Hong Kong, in Harbour City, one of the citys main shopping areas. With this establishment, Massimo Dutti now has three stores in China, where it opened its first store in 2007 in Macao. In total they opened 44 new stores in 38 new countries to develop their international presence. (Appendix B.1, B.2, B.3) This report examines the environment in which the company is situated. The macro environment covers the trends in the changing environment and how they could potentially affect the Massimo Dutti supply chain. It also suggests various opportunities and threats that the company may have to face. The second section of the report analyses the various stakeholders i.e. the suppliers, consumers, competitors etc in under the micro environmental analysis. The third section of the report analyses the internal environment and includes the supply chain analysis, the marketing resources, financial resources and the human resources employed within the organisation. The report concludes by suggesting a strategic direction the company should take in order to reach its full potential. Macro Environment Analysis Massimo Dutti being a global organisation is affected by a number of macro environmental factors. These factors are the basis on which a company develops its understanding of the markets, business position and the strategic direction for its operations. In recent years the macro environment has been increasingly being put into consideration because of higher marker volatility, the global slowdown and the economic recession. These factors not only pose a great threat to businesses but can also create many opportunities which a company can identify and take advantage of. For instance, if a business is able to assess its current environment and predict potential changes, it will be better placed in its marketplace than its competitors to respond to changes in the environment. Thus understanding and operating with the macro environment i.e. the external environment in which the business operates, is increasingly becoming the key to organisational success as it can help to maximise opportunities and minimise threats which the organisation faces. In other words a macro environment scanning can help us to identify various opportunities and threats in the organisation. There are a number of macro environmental factors which affect the UK clothing retail market. These factors are known as the PEST factors or the political, economic, social and technological factors which help the scanning of the environment. (Appendix A.1) (P)olitical Environment The clothing retail sector in the UK has seen a number of changes in their political environment in recent years. The first change is the recent expansion of the EU territory which has facilitated import and export amongst various countries within the EU. As a result of this trade between these countries legal agreements and setting up new operations and stores has become more attractive than ever. For Massimo Dutti it translates to wider markets and a wider consumer base both within and outside the UK. This type of an impact is visible in a long term with a positive and increasing impact to the company. The second change is the change in interest rates and government taxation which is the result of the global economic recession. The government has implemented a range of measures to stabilise the financial markets and stimulate the economy including part-nationalisation of some banks, VAT cuts, and suspending public sector borrowing rules. Also In March 2009, the Bank of England cut interest rates to a record low of just 0.5% where they remain at the time of writing. The government also gave the go-ahead for the more drastic policy of quantitative easing in an effort to kick-start the economy. (Appendix A.2) The impact of this government policy has resulted in a higher degree of disposable income in the hands of the consumer and has thus facilitated the retail sector. On the other hand when interest rates eventually start to rise they could do so quite suddenly and sharply thereby increasing the risk of less spending on mid-market luxury retailers like Massimo Dutti. (Appendix A.3) (E)conomic Environment- Recession the UK Clothing Retail There have been numerous amounts of economic changes since 2007 which are the result of the global economic slowdown and the recession. Until recently the British economy was enjoying the longest period of growth and had outpaced most of the rest of Western Europe. But the global economic downturn, tight credit and falling house prices brought the UK into the recession in the back half of 2008. This economic downturn resulted in a change in the economic factors that affected the UK retail sector as a whole. The fashion industry in particular has been more vulnerable to such a downturn than other retail settings. Due to the recession the economy has shown frequent fluctuations in the currency rates. This change has affected the retailers as they have absorbed these fluctuations. This is because they are situated in a price-led market i.e. have to provide competitive prices in the market to survive further putting more pressure on their profit margins. Also due to the decrease in the disposable income of the consumers only the cheap fashion / fast-fashion sector has benefited. Companies like Pennys, Primark and TK max have recorded highest sales due to the recession. The implications of such a trend are that less money is spent on designer clothes as well as accessorises. Consumers may stop spending on high end luxury brand and accessories and go in for fast-fashion clothing thereby posing a risk to Massimo Dutti. It can also be noted that spending on clothing has reduced than compared to other spending sectors. The global economic slowdown has impacted heavily on clothing retailers as it has hit consumers willingness and ability to spend on discretionary items. Thus companies like Massimo Dutti may face a slowdown in sales volumes. Unemployment has climbed consistently since mid-2008, reaching 7.8% by Q2 2009 and it could rise to over 10% in 2010. Youth unemployment (18-24-year-olds) exceeded 17% by the second quarter of 2009 and in the short term will continue trending upwards. This impacts heavily the purchasing power of those concerned and hence reducing an important market segment for mid-market luxury retailers. (Appendix A.2, A.4) (S)ocial Environment- The Changing Demographics The social environment relates to consumer attitudes and opinions towards different product types and brands in the marketplace. It also relates to changes in consumer behaviour and their demographics i.e. age, sex, gender, family size etc. Changes in social trends can impact on the demand for a firms products and the availability and willingness of individuals to work. Thus it is very important for the firm to identify these factors and translate them into opportunities and get rid of all potential threats. A large number of consumers have changed the way they shop for clothes and in the main those changes involve cutting back in some way by spending less, by mostly buying discounted lines, or by buying from value retailers or less expensive shops. According to a research by Mintel over one in four people have not changed their shopping habits for clothes since the recession started but many consumers have, and the most significant changes are all savings-related i.e. spending less, shopping around more, not buying at full price, buying more from value or less expensive retailers. (Appendix A.5) This cutting back on expenditure by the consumer means that they wish to spend more on value retailers rather than mid-market luxury retailers. According to Mintel the mid-market segment has also squeezed as a result of a price-led consumer market. For instance mid-market players like like-for-like and Dorothy Perkins have gone down in sales. Like-for-like traded down 2.4% in the Q1 of year 2009-10 and Dorothy Perkins was still heavy with summer markdowns when rivals were relatively clean with new autumn ranges. Gaps international quarterly sales to August 2009 dropped by 5% which is an important competitor for Massimo Dutti. Other mid-market players like HM and MS have traded up as they are price-led retailers. (Appendix A.6) On the other hand high-end designer buyers tend to buy more from the mid-market than from the upmarket high street retailers as a result of the ongoing recession. This is because of lack of particular brand loyalty, financial inability to buy everything from designer brands and the tendency of buying basics (i.e. T-shirts, jeans etc) from the mid-market retailers. (Appendix A.9) Another trend in change is that the 25-54s have traded down the most amongst all other consumer age groups. This age band has been among the worst hit by the recession because of their larger financial commitments. This age group is the main target market for Massimo Dutti and hence affect the company sales the most. (Appendix A.7) Because of a combination of various above discussed factors customers are much more likely to now buy more from familiar brands/shops they trust. (Appendix A.8) (T)echnological Environment The technological environment consists of changes in technology related to the manufacture, sourcing, distribution or sales of a various components of products in that industry. A change in technology for various processes in the industry sometimes creates barriers to entry and also leads to innovation. Thus it is very important for firms to adapt to the changing trends of technology. Online fashion has become significantly more popular as choices have improved. These days many consumers prefer to shop online as it not only saves time but also offers a full view of the collection at a single click. Fashion sites are also engaging more effectively with the customers through; better product imagery, establishing online communities; utilising user generated content, introducing virtual changing rooms etc. These types of innovations help the consumers to establish a better three dimensional understanding of the products they want to buy and hence provide a better opportunity for the marketers to capture the consumer. (Appendix A.10) Another trend is M-commerce. It is a potential source of growth for the future, particularly among the young a key demographic for fashion. But it will depend on more retailers launching mobile applications and on consumer ownership of smart phones. (Appendix A.10) Other Factors There are some other factors other than political, social, economic and technological factors that affect the UK clothing retail market. One of them is the environmental concerns facing the fashion industry today. Many environmentalists have raised objections against fast-fashion goods as they not only end up in landfills faster than usual but also because of the time, effort and resources utilized in their production. According to a research it shows that on average in the UK 30kgs of clothes per person are dumped into landfills as a result of the fast-fashion. It accounts for about 1,000kg of CO2 a year roughly half that emitted by a small diesel car. Each year the average person in the UK spends about  £650 on 50 or so items of clothing and accounts for a large part of our carbon footprint. When they are manufactured, when they are transported, when they are washed and even when they are thrown away, clothes are responsible for significant greenhouse gas emissions. 90% of the c lothes people buy in the UK are transported from abroad, mainly from China, India and Bangladesh and it only adds to the environmental impact of clothing. Also, working in the textiles industry often means long hours, low pay, poor safety records and the use of child labour. This it raises environmental and ethical concerns (Appendix A.11). It raises concerns for the Inditex group as a whole as their prime focus recently has been the introduction of fast-fashion products into the markets through their various brands. Massimo Dutti Opportunities With the help of the macro environmental analysis opportunities of the company can be identified. These opportunities can be maximised so the company can be placed ahead of its competitors in the market. These opportunities are: As a result of the EU territory expansion Massimo Dutti is able to reach wider markets both within and outside the UK increasing the scope of operations in the company. It also means that it is easier to source materials from the partner countries, which is an important aspect of Massimo Duttis business strategy. The stimuli provided by the government in 2009 as a result of the economic recession have helped the people to overcome the problems of disposable income and hence has boosted the retail sector. However the impact is very long term and takes time to show signs of recovery. Shoppers of high-end designer clothes tend to buy more from the mid-market than from the upmarket high street retailers as a result of the ongoing recession. This has helped retailers like Massimo Dutti to capture new demographics. As a result of the rising concerns over the recession people have started spending lesser and lesser on clothes but have started to spend more on accessories which help them to look different with the same amount of clothes. Massimo Dutti thus has a competitive advantage because of their recent launch of men and women accessories as an addition to its prior range. Online shopping is one of the recent emerging trends in the fashion industry. This opens up markets for consumers who previously were unable to shop at specific stores. This also reduces the need for a physical location of its stores. This provides a huge opportunity for mid-market retailers whose sales can be boosted in the presence of online sales. M-commerce is another technological factor affecting the industry. It can tap the key demographic i.e. 25-50 year olds and therefore has a great potential for companies like Massimo Dutti whose main target market is this demographic. Massimo Dutti Threats Due to the Economic recession and currency rate fluctuation it has been difficult for retailers to keep up with a price-led market. This impacts the already low profit margins thereby posing a threat to the retailers. As a result of the decreasing disposable income mid-market brands have suffered because people have shifted from them to fast-fashion cheap retailers who provide fashion clothes at a cheaper price. Another trend in change that has impacted Massimo Dutti is that the 25-54s have traded down the most amongst all other consumer age groups. Being the key demographic of the company it has affected sales and may continue to do so in the future. As many environmentalists have raised objections against fast-fashion it poses a threat for companies like Inditex (Massimo Dutti) as their core business model revolves around the concept of fast-fashion goods. Micro Environmental Analysis The micro environmental factors are those which are related with the firms immediate area of operation that affects the performance and decision making in that organisation. These factors also affect the overall costs of the organisation; the quality of products supplied and directly contributes to organisational success. There are 3 major stakeholder groups which affect these factors. These are the suppliers, consumers and the competitors. The Suppliers There are a number of ways in which the suppliers affect the performance of a firm. These may be related to the quality the supplier provides, the quantities that can be sourced from the suppliers, lead-time demands of the market or the ethical and environmental concerns followed by the suppliers. All these factors are responsible for having the right product at the right time to satisfy the demands of a firms consumer. Based on these factors firms must decide on issues such as who to source from, responsibility it takes for these suppliers and on the terms and conditions it adopts. Inditex has over 1,186 suppliers around the globe making it vulnerable to many factors. One of the most important trends in change is the adaptive process of suppliers to operate in low cost regions. This is because the textile industry inherently is a labour intensive industry and hence was the first to move to low labour cost regions. Five years ago, China was the only source for low cost products but now Vietnam is competing against inland China and parts of India for that same position. This is because of the increased internationalisation of the clothing companies in Europe in the past decade. As buyers are forced to spread their volumes across different regions, these regions or countries enter into competition with one another. This led to the creation of special economic zones in many countries, mostly with cheap labour. Besides cheap labour and resources these zones have no other connections to the local economy. On the other hand they are directly influenced by the high deg ree of fluctuations caused due to favourable or unfavourable conditions in foreign markets. China is one of the key suppliers to the European apparel industry but is less competitive than eastern European countries because of added logistics costs. (Appendix B.4, B.5) Another factor that has affected the suppliers is the requirement of buyers for environmental compliance and labour standards. Recently the government has launched a campaign to tackle the environmental and social impact of the fast fashion culture. As a result of this many retailers have introduced changes in their supplier regulations. For example Marks and Spencer, Tesco and Sainsburys have pledged to increase their ranges of Fair-trade and organic clothing, and support fabrics which can be recycled more easily. Also Tesco is banning cotton from countries known to use child labour. All these changes in the buying behaviour of the retailers have forced suppliers to follow stricter guidelines on environmental and ethical issues. (Appendix B.6) The Consumers The customers are a key to sales of all retail formats. An organisation must monitor its consumers and the trends in change that affect the consumers. By gathering data on shopping patterns of the consumers the retailers can identify possible changes required to the marketing strategy. It can be in the form of a changed target market, the change in distribution channels or by responding to the new product or pricing needs of the consumers. The target market for Massimo Dutti is women of 25-45 years old and men of 25-50 years old catering to the upper middle and upper socio economic class and upper middle cultural interests. The customer plays an active role in the Inditex business model. At Inditex production activity begins once customers demand reactions have been analysed. Unlike the traditional fashion company business model which started at the designers drawing table, Inditex activities starts by assessing the customers demands and continues to the store. The economic downturn is helping to boost sales of value clothing retailers. Consumers have been forced to cut back on other categories of spending like holidays abroad and restaurant meals. But consumer research shows that clothing is to be the most vulnerable area of spend amongst adults who have been forced to cut back their expenditure due to the recession, although value clothing appears to be one area of clothing expenditure that is responding positively to the trend. In response to economic worries, consumers are saving more and they appear to be trading down on clothing as a consequence. Specialist fashion discounters or value clothing retailers (led by Primark, TK Maxx and Matalan) are the main beneficiaries of the strong growth in value clothing sales, and have seen their sales rise by 7% to  £5 billion in 2009. (Appendix B.7, B.8) The GfK NOP consumer confidence index, published on 31st March 2010, showed that overall UK consumer confidence fell to -15 in March, from -14 in February. The 2,000 adults interviewed by GfK NOP also took a more negative view of the overall economic situation over next 12 months. The index also indicated that consumers are becoming more cautious about of their own personal financial situation. (Appendix B.9) The Competitors Another important factor which affects the micro-environment of an organisation is its competitors. The success and behaviour of any business will depend on the degree of competition in its market. In the case of fashion retail market the competition is intense because of a large number of players in the market. This puts a downward pressure on the price of the product offerings. Thus it is very important for a organisation to identify and monitor its competitors in order to obtain a competitive advantage. The major competitors to Massimo Dutti as a brand are Gap, Banana Republic, Mango and HM (Hennes Mauritz). Gap Banana Republic (Gap Inc.) Gap Inc. is a clothing retailer from the US that has expanded into Europe via operations in the UK, France and Ireland. Clean, classic, American designs are the words on which the brand was founded and the current offer continues to reflect these values. The commercial formats at Gap Inc. include Gap, Gap Kids, baby Gap, Gap Maternity and Gap body under the brand name Gap. Other brands which do not include the brand name Gap are Banana Republic and Old navy. Gap and Banana Republic have 140 stores in the UK. As a result of the tough trading conditions in all its markets, Gap saw the sales decline by 12% in 2008. However, Gap maintains a mid-market stance and as a result has looked to more muted colours in the current recessionary climate as consumers seek items that will last longer. In August 2009 the company also ventured into the UK e-commerce arena, announcing the availability of Gap branded items on the ASOS website. (Appendix B.10, B.11) Mango Mango is one of Spain largest clothing specialists and has also built up a sizeable international business in Europe, Asia and the Americas. Mango predominantly targets women aged 18 to 30 with a fashionable and sophisticated offer. Mango designs, manufactures and markets womens and mens clothing and accessories. Mango currently has a total of 1,220 stores in 91 countries worldwide. In the UK it operates 42 outlets which are mostly franchised. Mango follows the same multi-brand strategy as of Inditex. Mango has admitted that the global recession has led to a decline in the sales volume in early 2009 in markets such as Spain, Ireland, the UK and Russia. Consumers have been cutting back on their spending, particularly on discretionary items such as clothing. In reaction Mango has launched Think Up, an affordable sub-range for the weaker consumer climate. Recently, the group has expanded into menswear and has also hinted that it may launch a chain that targets younger shoppers. (Appendi x B.12, B.13)

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The most common definition of sustainability is living in a way that meets the social, economic, and other requirements of the current population as well as ensuring the same requirements will be able to be met for future generations. Living sustainably is something that affects every person on the planet. The way we live now affects our lives today, as well as the future population. Some people believe that sustainability and living green will not matter to them as the effects of their actions will not manifest in their lifetime, but this assumption is incorrect. Currently two-thirds of the services provided to us by nature are declining, 85% of all fish stocks in the ocean are overexploited, depleted, recovering or fully exploited. There was a 38% increase in annual global carbon dioxide and it will take 50+ years for the ozone layer to get back to pre 1980 levels. Global warming is one example of long-term change in the environment that has been caused by humans. Other examples ar e the introduction of nonnative and invasive species, land development, and changes in water quantity and quality. Statistics according to the article Resilient People Resilient Planet. There is no guarantee that if people continue to live the way they are living, things will continue to be sustainable. However sustainability is not just about the environment, social and economic aspects are equally as important to creating a sustainable world. (Figure 1). In this paper I will explain what it means to live sustainably, why it is a problem, challenges and how humans can live more sustainably. The way people live now has detrimental effects on humans and the planet. According to the World Health Organization (WHO), more than 800,000 people die prematu... ...t future generations can also live in. If humanity continues to disregard the planet and disappearing resources and live in an unsustainable way, people now and later will suffer. A conscious effort must be made by the entire world to make this important change. Developed nations, like America, and poor nations have especially difficult work to do. This is because consumption is a major driver of negative human impacts on the planet, these practices are especially motivated by extreme poverty and extreme wealth. People all over need to make a concentrated effort to change. Personal change will make an impact for the better, but government must be involved as well for a complete change to occur. If concentrated efforts are made to live more sustainably humankind will be able to make changes for the better to preserve the planet for themselves and future generations.